Last week, I and some very fantastic, hard working colleagues put on a panel at the National Association for Science Writers conference in Cambridge, Mass. We decided to discuss branding, what we think of it and how it relates to the social media world we inhabit today. And we asked for a LOT of participation. So below I’ve included our main talking points and some great input from the audience! I look forward to discussing this further. Many thanks especially to Nicholas St. Fleur, Jason Goldman and Brian Switek, who put in far more work than one normally puts in for a panel. Also thanks very much to Tinsley Davis, who was very helpful in providing us with a room where we could be awful and re-arrange the chairs. 🙂
