This word of the week has meanings both in science and in normal, every day language.

Bromide: An anion of the element bromine, element 35.
Bromide: A word used to indicate a platitude, especially one used WAY too often, and which has no real use or meaning, except that meant to make you feel better, like “take things a day at a time”, or “go with the flow”. Do you feel better yet?

I now wonder how many chemists have made bromide jokes in their dissertations.